Google Launches Campaign Optimizer For Automated AdWords Tips

The Inside AdWords Blog announced the launch of AdWords Campaign Optimizer. This is an automated AdWords tool that gives you tips on how to improve your campaign, in just minutes.

When you run the tool, Google says it will “automatically analyze your budget, keywords, and landing page, and create a customized proposal for your campaign.” You can then go through the suggestions in the proposal and pick and choose which ones you want to accept.

Some of the ideas that you may see in your proposal includes:

• Change daily budget
• Add new keywords
• Change keyword matching options
• Adjust keyword maximum cost-per-click bid
• Change ad text

You should be able to access the campaign optimizer feature while in the campaign detail page. Just look for the “Optimize Campaign” link on that page.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.