Google Makes Deal with BSkyB On YouTube White Labeled Site

The Wall Street Journal reports that British Sky Broadcasting Group PLC (controlled by News Corp) and Google are in a deal to allow BSkyB to use YouTube technology and Google email technology on a new video-sharing site possibly named “Skycast.” Google and BSkyB will share the revenue generated from the new site. The WSJ says […]

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The Wall Street Journal reports that British Sky Broadcasting Group PLC (controlled by News Corp) and Google are in a deal to allow BSkyB to use YouTube technology and Google email technology on a new video-sharing site possibly named “Skycast.” Google and BSkyB will share the revenue generated from the new site. The WSJ says that this is the “first time Google’s Gmail, a free Internet-based email service funded by advertising, has been modified for use by another media company’s customers and used under another media company’s brand name.” That is true, but Google was always open to monetizing Google Applications and adding additional services to it, such as YouTube.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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