Google Merges Insights For Search With Google Trends

Google has merged two of its popular search/keyword research tools. Google Insights for Search has been absorbed by Google Trends; the combined tool keeps the Google Trends name and exists at the www.google.com/trends address, too. If you try to access the Insights for Search address (www.google.com/insights/search), Google redirects you to the new Google Trends. When […]

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google-g-logoGoogle has merged two of its popular search/keyword research tools. Google Insights for Search has been absorbed by Google Trends; the combined tool keeps the Google Trends name and exists at the www.google.com/trends address, too.

If you try to access the Insights for Search address (www.google.com/insights/search), Google redirects you to the new Google Trends.

When Google launched Insights for Search in 2008, I remember one of the first really helpful uses that I had for it was to help a client figure out if he should be using the term “lawyer” or “attorney” more frequently. As I use the new, combined Google Trends, it’s still able to help with keyword research questions like that.

new-google-trends

That image is the default showing all web searches worldwide from 2004 to the present. The filters that were available in Insights for Search are still there — in the left column — letting me choose specific regions, timeframes, etc.

The merge does make sense since both tools provide a look at the popularity of keywords and searches. Google Trends has been the somewhat more mainstream, less marketer-driven of the two, but now the combined tool may appeal to all users. (At least Google hopes it does.)


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About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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