Google Non-Mobile Friendly Icon Being Testing In Mobile Search Results

Google is testing a new icon in the mobile search results that symbolize when a search result links to a page that is not mobile friendly. The icon is a mobile smartphone with a slash through the phone. Here is a picture from @malcolmcoles: This is compared to what Google was testing a couple weeks […]

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Google is testing a new icon in the mobile search results that symbolize when a search result links to a page that is not mobile friendly. The icon is a mobile smartphone with a slash through the phone. Here is a picture from @malcolmcoles:

google-not-mobile-friendly-icon-ios-1413201893

This is compared to what Google was testing a couple weeks ago with a mobile friendly icon in the mobile Google search results. That looked like this:

google-mobile-icon-serps

Google is clearly testing to see if they see a better response from searchers either from showing a mobile friendly icon, a non-mobile friendly icon or no icon at all.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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