Google Now Working With Click Forensics

Google allies with click-fraud-detection firm Click Forensics from ComputerWorld reports Google has now agreed to work with Click Forensics to aid in the detection and reporting of search ad click fraud. Specifically, Google said they would now accept click fraud submissions through the product, FACTr. FACTr is a product Click Forensics created with the help […]

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Google allies with click-fraud-detection firm Click Forensics from ComputerWorld reports Google has now agreed to work with Click Forensics to aid in the detection and reporting of search ad click fraud.

Specifically, Google said they would now accept click fraud submissions through the product, FACTr. FACTr is a product Click Forensics created with the help of Yahoo to gather and submit click-quality reports. Google will now be accepting these reports electronically, hopefully streamlining the process for advertisers to get refunds for approved click fraud. Looksmart and Miva are also now accepting them, along with Google, in news that Click Forensics announced last week.

As you may remember, Google and Click Forensics have not always seen eye-to-eye. But this is a nice step to see from both parties involved. As a matter of history, Yahoo partnered with Click Forensics back in March of this year.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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