Back to top

    Google Offers Duplicate Content Tips Roundup

    Struggling with duplicate content woes? Google’s done a blog post today to try and provide further advice and guidance. Among the highlights: Including a preferred URL in sitemaps submitted to Google can increase the chances that the URL you want is used, in cases where content can be found within your own site in different […]

    Struggling with duplicate content woes? Google’s done a

    blog post today
    to try and provide further advice and guidance. Among the
    highlights:

    • Including a preferred URL in sitemaps submitted to Google can increase the
      chances that the URL you want is used, in cases where content can be found
      within your own site in different ways.
       
    • Consider using 301 redirects, blocking, consistent linking, and other tips
      covered

      in this
      and

      this
      , which are official Google blog posts.
       
    • To deal with offsite content that ranks above you, ensure that your site
      itself is being crawled and not-penalized by Google.
       
    • Consider tips like providing slightly alternate versions of your content
      for syndication; use absolute links back to your own content or ask partners
      to block your content from being crawled. These come from a post that
      post-Google Vanessa Fox did recently on her personal blog:

      Ranking As The Original Source For Content You Syndicate.

    Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. Search Engine Land is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.


    About the Author

    Danny Sullivan

    Danny Sullivan

    Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.