Google Offers Duplicate Content Tips Roundup

Struggling with duplicate content woes? Google’s done a blog post today to try and provide further advice and guidance. Among the highlights: Including a preferred URL in sitemaps submitted to Google can increase the chances that the URL you want is used, in cases where content can be found within your own site in different […]

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Struggling with duplicate content woes? Google’s done a

blog post today
to try and provide further advice and guidance. Among the
highlights:

  • Including a preferred URL in sitemaps submitted to Google can increase the
    chances that the URL you want is used, in cases where content can be found
    within your own site in different ways.
     
  • Consider using 301 redirects, blocking, consistent linking, and other tips
    covered

    in this
    and

    this
    , which are official Google blog posts.
     
  • To deal with offsite content that ranks above you, ensure that your site
    itself is being crawled and not-penalized by Google.
     
  • Consider tips like providing slightly alternate versions of your content
    for syndication; use absolute links back to your own content or ask partners
    to block your content from being crawled. These come from a post that
    post-Google Vanessa Fox did recently on her personal blog:

    Ranking As The Original Source For Content You Syndicate.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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