Google officially adds AMP based featured snippets to mobile search results
Now AMP pages can rank in Google's position zero but Google says AMP is still not a ranking factor.
Google tells us this launched last week as some started noticing. Google did confirm again that AMP is still not a search ranking factor. The only change is that the featured snippet result can link to an AMP page.
Here is a screen shot of an AMP link showing in the featured snippets:
Google will still also show no AMP results in the mobile results:
But does Google prefer to show an AMP URL in the featured snippets? Well, as I said before, Google said AMP is not a ranking factor. But if you search for [how to use twitter] on desktop, instead of getting the Forbes result as shown on mobile, it shows a result from Wired, which is not AMP powered.
Here is a screen shot:
Looking for more information on implementing AMP? Join us for these sessions at our SMX conference:
- AMP: Do Or Die? ~ publishing, e-commerce and technical experts will discuss the whys, why nots, benefits and cautions on adoption of AMP.
- Getting AMPed: Essential Info About Google Accelerated Mobile Pages ~ technical experts on AMP implementation will discuss how to get up and running on the platform.