• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
SEM

Google pauses all political ads through inauguration

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration.

Carolyn Lyden on January 13, 2021 at 12:33 pm
  • More

30 second overview.

  • Google has temporarily disabled political ads for at least a week beginning January 14. 
  • They say they plan to continually monitor and reassess the decision, so the ban could potentially extend even longer.
  • Ads mentioning politics, impeachment, the inauguration, and the insurrection at the US Capitol will all be halted.
  • The ban includes ads run by news organizations and merchandisers.

Why we care. In a week where social media and PPC practitioners have been juggling national news, overseeing brand safety, and managing their marketing accounts, the Google Ads ban adds another layer to an already complicated advertising environment. Many marketers have paused campaigns or adjusted their paid advertising strategies to ensure they’re not striking potential customers at the wrong time with insensitive messaging.

Read more >> Halting campaigns shouldn’t be your only brand safety precaution

Marketers across the globe are already seeing effects:

Google paused some of our ads because of this, which I would understand … except they related to the elections in Cote d'Ivoire & Belarus & just happened to include the words President & election.

— Charlotte Edwards (@CEanalytics) January 14, 2021

This isn’t the first ads ban. Google also stopped political ads last year after polls closed in the Presidential election and held that ban through mid-December. “We regularly pause ads over unpredictable, ‘sensitive’ events when ads can be used to exploit the event or amplify misleading information,” says a Google spokesperson.

No exceptions. Google’s ban is comprehensive and includes ads run by news organizations and merchandisers. According to an email from Google, “Given the events of the last week, we are extremely vigilant about enforcing on any ads that might reasonably be construed as crossing this line.” Along with preventing misinformation around the current volatile political climate, the company has policies around blocking ads that encourage hate and violence.



About The Author

Carolyn Lyden
Carolyn Lyden serves as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making marketers' jobs easier with important news and educational content.

Related Topics

Channel: SEMGoogle Ads

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Nielsen Annual Marketing Report: Era of Adaptation
  • Global Social Media Advertising Trends Among Retailers in 2021
  • 2020 Hispanic Market Report
  • Delivering Audio Success: Industry Trends in Streaming Audio & Podcast Performance
  • Ten Tips for Acquisition Email Success
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $149

h
Receive daily search news and analysis.

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok