Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Google » Google Business Profile » Google Posts for verified knowledge panels are going away

Google Posts for verified knowledge panels are going away

On July 20, 2021 Google will discontinue Google Posts for knowledge panels. Google My Business Posts are not going away.

Barry Schwartz on July 14, 2021 at 7:44 am

On July 20, 2021, Google will discontinue the ability for those with verified knowledge panels to use Google Posts. To be clear, this only impacts verified knowledge panels, not the local Google Posts you manage within Google My Business.

The notice. Google has been emailing those who have used this feature in the past to tell them that, starting on July 20, 2021, “you will no longer be able to create new posts via Posts on Google or use the authoring tool to make updates to the knowledge panel.” However, you can still download your posts and save them locally if you want.

Here is a screenshot of this notice from Lily Ray:

What it looks like. Here is a screenshot from Jason Barnard oh how it currently functions:

Google Posts for knowledge panels example

History. In 2017, Google began allowing some sports teams to add Posts to their knowledge panels. The company then extended this feature to musicians and artists in 2018. Soon after, Google added verification for knowledge panels, which opened up the feature to more entities.

Google My Business. As a reminder, this is separate from how Google Posts work within Google My Business. Google Posts do not seem to be going away for local business panels.

Why we care. If you used Google Posts in these knowledge panels to communicate to searchers about updates, changes or new events, you should know it is being discontinued. Google is also giving you 30 days to download your Google Posts history, so if you want to save it, make sure to download the data.


New on Search Engine Land

    Everything you should know about evaluating your competitor’s backlink profile

    Should you still optimize for ‘near me’ phrases?

    Webinar: Transform your content operations with DAM

    Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch

    We’ve crawled the web for 32 years: What’s changed?

About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Related Topics

GoogleGoogle Business Profile

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.