Google Publishes Its Search Quality Rating Guidelines For First Time

Barry Schwartz on
  • Categories: Channel: SEO, Google: Search Quality Raters, Google: SEO
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  • As part of the How Search Works interactive infographic Google released today, they have decided to publish their search quality rating guidelines publicly to the world.

    You can access the 43-page PDF document over here. It was most recently updated November 2, 2012.

    As you may remember, the document has been leaked back in 2008, 2001, 2012 and other times, when finally they said they were considering going public with that document. Today, they have.

    Search quality raters are third-party people Google hires through a third-party agency to rate the search results. It is not used to rank search results, but rather, to measure the quality of the search results. We have interviewed a search quality rater in the past.

    Between the search quality rating guidelines and the SEO starter guide published and available from Google – you should have plenty to read to brush up on your SEO.

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    About The Author

    Barry Schwartz
    Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.