Google Revamps AdWords For Video Reporting
Intended to save users time by incorporating data once housed only in YouTube Analytics.
Ginny Marvin on December 11, 2014 at 8:15 pm | Reading time: 1 minute
Today, Google announced it is revamping the reporting available in AdWords for Video. Video campaigns are still isolated from all other AdWords campaigns, but the new reporting changes should make it easier for advertisers to gauge performance.
The new dashboards pull in more data from YouTube so advertisers don’t have to toggle back and forth between AdWords and YouTube analytics to understand how their videos are performing overall, both organically and as ads.
For more details, see our coverage on our sister site, Marketing Land.
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.