Google rolls out new event search feature on app & mobile web

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Google announced a new search feature today that will make it easier to find events.

Google app and mobile web searches for events will now surface a listing of activities pulled from Eventbrite, Meetup and other sites across the web.

Google product manager Nishant Ranka writes:

To try it, type in a quick search like, “jazz concerts in Austin,” or “art events this weekend” on your phone. With a single tap, you’ll see at-a-glance details about various options, like the event title, date and time, and location. You can tap “more events” to see additional options. Once you find one that’s up your alley, tap it to find more details or buy tickets directly from the website.

Rolled out today in the US, Google shared the following image highlighting how its latest search feature works:

Event results include filters that let you drill down by dates or look for specific events happening “today,” “tomorrow” or “next week.”

Google provided the following link to its developer guidelines for creators so that they can make sure their event listings show up in within the new search feature: Google Search Events guide.

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Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.