Google says Penguin recoveries have started to roll out now

Have you been waiting two or more years to recover from your Penguin penalty? Google said the recoveries are starting now.

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Gary Illyes from Google said tonight that those who were suffering from previous Penguin penalties should now begin seeing recoveries. He said this on Twitter:

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This is one part of the Penguin update we saw happen this Friday — but this “recovery” part only started happening hours ago, according to Gary Illyes.

You should also keep in mind that even if you do recovery, you won’t bounce back to where you were pre-Penguin penalty. Remember, as we covered earlier today, Penguin 4 devalues link spam now, so those links that once gave you such great rankings now do not count. However, while those spammy links do not count, they also don’t give your site an extra demotion on top of not counting. They simply are devalued; they don’t count for good or for bad.

The Penguin recovery rollout is happening now and can take a few days to fully roll out.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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