• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
  • SUBSCRIBE
    • Processings...Please wait.

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
SEO

Mobilegeddon Cometh: New Google “Mobile Friendly Update” To Reward Sites Beginning April 21

Google's mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever.

Barry Schwartz on February 26, 2015 at 1:58 pm
google-blueg-algorithm-seo-ss-1920

Google announced it is making two significant changes to its search algorithm for ranking the mobile search results.

Google will be using mobile-friendly factors in its mobile search results starting on April 21, 2015, and it will rank mobile apps participating in App Indexing for signed-in users better in the mobile search results starting today.

Mobile-Friendly Web Sites To Rank Better In Mobile Search

Google said that on April 21, 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results. Google said this algorithmic change will have a “significant impact” in the mobile search results, impacting all languages worldwide.

Google said this is expanding on its mobile ranking demotion algorithm launched back in 2013.

Google also said “users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Why not now? Google said it wants sites to prepare; so, you have a few months to get your websites mobile-friendly. Google told us it had been experimenting with mobile ranking factors recently, and now it is here.

To prepare, you can use Google’s mobile usability reports and the mobile friendly testing tool. You can also see Google’s mobile guidelines.

Mobile Apps That Google Indexes To Rank Better In Mobile Search

Google further said that starting right now, apps that are indexed by Google through App Indexing will begin to rank better in mobile search. Google said this only will work for signed-in users who have the app installed on their mobile devices, which means only Android apps today. Google explained this “may now surface content from indexed apps more prominently in search.”

To learn more about how to get your apps indexed by Google, see this help area. To keep up with the latest tips and advice since this article was written, see our What Is Mobilegeddon & The Google Mobile Friendly Update page.



About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Related Topics

Channel: SEOGoogle: App IndexingGoogle: MobileGoogle: Mobile Friendly UpdateGoogle: SEOGoogle: Web SearchMobile Marketing: App Indexing & Search
Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Build

On-Demand: SMX

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges.

September 14-15, 2021: MarTech

On-Demand: MarTech (spring 2021)

On-Demand: MarTech (fall 2020)

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • This Time It’s Personal: The Enterprise Guide to Personalization at Scale
  • When the Third-Party Cookie Party is Over
  • Customer Data Platform RFP template
  • Artificial Intelligence and Customer Analytics Guide for Marketers
  • How to Maximize Your SEO Return On Investment
See More Whitepapers

Webinars

  • Killer Paid Search Tactics That Every Marketer Needs to Know
  • Improve Your Google Ranking With These 4 Local SEO Tips Even Experts Miss
  • Level Up Your Customer Experience By Building a Winning Martech Stack
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Conversion-boosting Tactics

Sidebar_Image
Receive daily search news and analysis.

Processings...Please wait.

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.