Google Search Results Snippet Overlay Descriptions May Use DMOZ Description

Barry Schwartz on
  • Categories: Channel: SEO, Google: SEO, Google: User Interface, Google: Web Search
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  • About a year ago, Google introduced a new feature in the search results that give you quick overlays on the search result so that you can learn more about the site you are about to click on before you click on it.

    Early on, the results of the data in the snippet came from Wikipedia but it seems now Google is sourcing some of their information from DMOZ.

    Alex Chitu spotted that a search for [google blog] returns the Google Blog but when you click on the arrow down, it shows a description from DMOZ.

    DMOZ is not the most updated source of information, which is why it is interesting that Google uses this for both snippets (on occasion) and in these snippet overlays.

    About The Author

    Barry Schwartz
    Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.