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    Google Search Volume Compared To Type In Domain Traffic

    An interesting post from Elliot compared the number of searches in a month on Google versus the number of visitors received on type in traffic domains. He used the Google Keyword Tool and looked at the traffic of domains to compare the two. The results showed that longer domains received less type in traffic as […]

    An interesting post from Elliot compared the number of searches in a month on Google versus the number of visitors received on type in traffic domains. He used the Google Keyword Tool and looked at the traffic of domains to compare the two. The results showed that longer domains received less type in traffic as a ratio to Google searches relative to short domains.

    The best way to show you what this means is to look at some of the results. I will post two of several of his results here:

    Google exact search volume for: torah: 49,000
    Type-in traffic for Torah.com:1,052 uniques (50% total site traffic – keep in mind other extensions are developed websites)

    Google exact search volume for: tropical birds: 5,400
    Type-in traffic for TropicalBirds.com: 215 uniques (4% total site traffic)

    Looking at more of the results can give you some insight. I have not seen a study published on this yet and I would love to see some domainers compile such data, even if they anonymize the domains.


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    About the Author

    Barry Schwartz

    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

    Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.