Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites

Barry Schwartz on
  • Categories: Channel: SEO, Featured, Google: HTTPS & Secure Search, Google: SEO, Google: Web Search
  • Google To Give Secure Sites A Ranking Boost

    Google has announced that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost.

    Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google said this carries “less weight than other signals such as high-quality content.” Based on their tests, Google says it has an impact on “fewer than 1% of global queries” but said they “may decide to strengthen” the signal because they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

    Google also said based on their tests for the past few months, the HTTPS signal showed “positive results” in terms of relevancy and ranking in Google’s search results.

    As you may remember, at SMX West, Matt Cutts, Google’s head of search spam, said he’d love to make SSL a ranking factor in Google’s algorithm. Well, less than five months after that announcement, and while he is on an extended leave, Google is making it a reality.

    SEO Concerns With Going HTTPS

    Should you be concerned when switching from your HTTP to HTTPS site for SEO purposes? Not so much. Google has been telling webmasters it is safe to do so for years. But you need to take the proper steps to ensure your traffic doesn’t suffer. That means make sure to communicate to Google that you moved your site from HTTP to HTTPS. Google promises to release more documentation in the future, but for now has provided the following tips:

    Google has also updated Google Webmaster Tools to better handle HTTPS sites and the reporting on them.

    One last thing: You will want to make sure to track your HTTP to HTTPS migration carefully in your analytics software and within Google Webmaster Tools.

    Postscript: Google webmaster trends analyst John Mueller is also answering some questions about the change here on Google+.


    About The Author

    Barry Schwartz
    Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.