New Google test shows hotel reviews grouped by traveler type & categories

Google is now testing a new method of displaying local reviews for the hotel industry by grouping and summarizing reviews by traveler type and category of service. Sergey Alakov first noticed this test, and he captured many screen shots of the Google local reviews test.

I’ll summarize the big changes that I think really stand out.

Google local reviews are broken out here by traveler type, including couples, families, solo and business travelers. Here is a screen shot showing the reviews summary grouped by those types:

If you click into one, it will then show you the summary by category of service, such as rooms, location and service and facilities. This is all with a graphical user interface that has nice imagery and icons:

In addition, at the top level, you can also summarize by categories including rooms, location and service and facilities:

Google shows you the top reviews in each category as well:

Sergey has more screen shots on his blog, but this is one of the more extreme user interface tests I’ve seen in local in a while.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.