Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions

If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps.

AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear below the search box only and not on the map.

The screenshot below shows a Rent-a-champ Cars ad below the search box and an “ad”, or sponsored listing, on the map, indicated by a red icon with a white square in it.

Google announced the new version of Google Maps at the company’s annual developer conference last week.  To learn more about the new version, available by invite-only at this time, read our earlier post, Exploring The New More Dynamic, More Social Google Maps.


About The Author

Ginny Marvin
Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.