Google testing an answers carousel within the search results snippets

Barry Schwartz on
  • Categories: Channel: SEO, Google: Knowledge Graph, Google: SEO, Google: User Interface
  • Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. It shows the main search result snippet, and below it, it shows a carousel of answers picked from the content on the page the snippet is linking to.

    This comes in handy with forum-related threads where someone asks a question and multiple people give their answers. In addition, Google is labeling which answer is the “best” and shows that answer first in the search results.

    Here is a picture from @glenngabe:

    I suspect Google is picking the best answer from a label in the thread itself.

    Of course, this can be a concern for those who run answer sites. Instead of a searcher clicking from Google’s search results to an answer site webpage, the searcher can quickly see a snippet or the full answer in these answer carousels.


    About The Author

    Barry Schwartz
    Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.