Sign up for our daily recaps of the ever-changing search marketing landscape.
Google testing an answers carousel within the search results snippets
Publishers and webmasters might not like this new feature Google is testing.
Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. It shows the main search result snippet, and below it, it shows a carousel of answers picked from the content on the page the snippet is linking to.
This comes in handy with forum-related threads where someone asks a question and multiple people give their answers. In addition, Google is labeling which answer is the “best” and shows that answer first in the search results.
Here is a picture from @glenngabe:
I suspect Google is picking the best answer from a label in the thread itself.
Of course, this can be a concern for those who run answer sites. Instead of a searcher clicking from Google’s search results to an answer site webpage, the searcher can quickly see a snippet or the full answer in these answer carousels.