Google Testing Colored Top Navigation Bar & AdWords At Bottom

William Vicary tweeted that he is seeing a colorful Google top navigation bar. The navigation bar is very similar to what is there now, except for the colored stripe at the top and the settings icon at the right of your email address. I assume the icon replaces web history, settings and signout links to […]

William Vicary tweeted that he is seeing a colorful Google top navigation bar. The navigation bar is very similar to what is there now, except for the colored stripe at the top and the settings icon at the right of your email address.

I assume the icon replaces web history, settings and signout links to provide a drop down for those options.

Here is a picture from William:

google colored top bar

Compare that to the standard top navigation bar:

google-top-nav

Also, Google is apparently testing placing AdWords ads at the bottom of the search results. I wrote about it at the Search Engine Roundtable referencing a few WebmasterWorld searchers saying they are seeing the ads at the bottom. I do not have a picture of what they see, but I did capture Google testing this in 2008 and 2005 and have a picture from 2005.

Google AdWords Bottom

Update: Here is a picture from @everfluxx:

Seeing bottom-of-SERP #AdWords ads right now..


Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.


About the Author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.