Google Testing URLs Above Descriptions In AdWords
Google is testing a variation on AdWords display that has the URLs shown above the two lines of description, but under the headline. Representatives from the search giant would only say that they’re always experimenting with different ways of displaying information, but multiple members of Search Engine Land editorial team saw the experiment on Google.com for a variety of search terms.
The AdWords display test is, in some cases at least, being shown along with an experimental display for organic results that we reported on in May. That result format also places the URL just under the title, or headline, and above the snippets of text.