Google tests rounded mobile search design without full Google logo

Google is yet again testing an even more curved design for its search results pages.

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Lab Test Experiment Ss 1920

Google is reportedly testing a new mobile search interface, according to Android Police. This new interface uses a more rounded design and boldly omits the full Google logo at the top of the search results page. Instead, the G icon appears in the rounded search bar, with the menu directly below.

Here is a screenshot from Android Police’s comments on the new design:

Google Rounded Search Design

Here is the normal design that you and I likely see today:

Google Normal Search Design

The current design is considered more rounded and curved as compared to their previous boxy design. This new test is even more rounded, and removing the Google logo makes it possible to see more of the search results at the top of the page without scrolling as much.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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