Google Tests Using Site Name Rather Than URL In Search Results

Google Operating System reports Google is testing a new search snippet, one that is displaying the site name as opposed to the destination URL under the search result’s description. Here is a screen shot from the blog: I personally cannot replicate the same behavior, what I see is the full destination URL in the search […]

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Google Operating System reports Google is testing a new search snippet, one that is displaying the site name as opposed to the destination URL under the search result’s description.

Here is a screen shot from the blog:

Google Test No Urls In Snippet

I personally cannot replicate the same behavior, what I see is the full destination URL in the search results.

Screen Shot 2011 06 13 At 6.07.29 AM

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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