Google To Merge Personalized Services To “iGoogle” Brand

Today is Google Personalization Day at Google, where reporters and bloggers have been invited to learn more about Google’s moves to personalize its services. Our own Greg Sterling is there and will be providing coverage out of the event later. However, some news is already flowing out now. For one, Google steps up personalized Web […]

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Today is Google Personalization Day at Google, where reporters and bloggers have been invited to learn more about Google’s moves to personalize its services. Our own Greg Sterling is there and will be providing coverage out of the event later. However, some news is already flowing out now.

For one, Google steps up personalized Web search push from Reuters covers how Google will be renaming the personalized Google services as “iGoogle.”


Marissa Mayer, Google’s vice president, said Google is “working to bring all this [Google personalizes services] together” and will be “renaming the product iGoogle.”

This follows on the recently released Google Web History, Google Personalized home page themes, a feature to set your default Google Maps location to your geo-specific location and other personalized services that happen in the past few months.

Google to Launch iGoogle from InformationWeek says “Google will be available in 18 new countries and 15 new languages, for a total of 26 languages and “over 40″ countries.” In addition, “Google is releasing Gadget Maker to help average users build their own iGoogle gadgets.”

Google Gadget Maker from Google Operating System has more on these gadgets even providing some examples.

Google Personalization Workshop from Google Blogoscoped also provides an excellent rundown on these and other personalized developments that Google has been sharing.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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