Google TV Struggling: Logitech Sees More Returns Than Sales Of Revue Console

Is Google TV testing Larry Page’s patience? With his renewed focus on streamlining Google’s product roster, this news surely isn’t going over well in Mountain View: Logitech has reported that its Logitech Revue console had more units returned than sold in the company’s latest financial quarter (Q1 2012). Ouch. As a result, Logitech says it’ll […]

Chat with SearchBot

logitech-revueIs Google TV testing Larry Page’s patience? With his renewed focus on streamlining Google’s product roster, this news surely isn’t going over well in Mountain View:

Logitech has reported that its Logitech Revue console had more units returned than sold in the company’s latest financial quarter (Q1 2012). Ouch.

As a result, Logitech says it’ll cut the unit’s price from $249.99 to $99. The Revue has already had one price cut; it was $300 when launched late last year and dropped to $250 recently due to slow sales.

In its prepared financial remarks (PDF, shared by GigaOM), Logitech says it’s betting that the $99 price will pump up sales:

Sales of Logitech Revue were slightly negative during the quarter, as returns of the product were higher than the very modest sales. We believe the significantly lower everyday price for Logitech Revue, reduced from $249 to $99, will generate improved sales.

Google has already announced that Google TV will be upgraded this summer to Android 3.1 and will include access to the Android Market, too.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Get the must-read newsletter for search marketers.