Google Tweaks Interface For “Keyword Ideas” In AdWords Keyword Tool

Google has changed the way it’s displaying “Keyword Ideas” in its AdWords Keyword Tool, breaking them into a separate tab so advertisers can more easily view both keywords and ideas. The keyword ideas are suggestions that are somehow related to the keywords or URL input at the top of the tool, and, like keywords, they […]

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Google has changed the way it’s displaying “Keyword Ideas” in its AdWords Keyword Tool, breaking them into a separate tab so advertisers can more easily view both keywords and ideas.

The keyword ideas are suggestions that are somehow related to the keywords or URL input at the top of the tool, and, like keywords, they show the number of global and local monthly queries and the competition.

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The change went into effect on Monday. Hat tip to SEO consultant Mags Sikora for pointing this out and providing a screenshot.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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