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New Google Update “Improves Diversity” Of Domains In Results

Danny Sullivan on September 14, 2012 at 5:03 pm

There’s been chatter about Google having done some type of algorithm update this week that’s having an impact on rankings. Now it’s finally confirmed, a new change meant to allow more domains to appear in search results.

The head of Google’s spam fighting team Matt Cutts tweeted this about it:

Just fyi, we rolled out a small algo change this week that improves the diversity of search results in terms of different domains returned.

Lately, more and more people have been noting that Google’s search results can sometimes be dominated by pages that all come from the same domain. In other words, do a search, and all the listings seem to come from the same web site.

Here’s an example of this from last month, when we wrote about the problem:

If the new change was designed to correct this, so far for the search shown above, it’s had no impact. The results today are still dominated by the same time.

However, in other cases, perhaps it is helping allow more variety in web sites being shown in a search. We’ll update as we get more information.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.