Google Updates Maps In 10 Countries, TeleAtlas Going Away?

At some point during the course of the past couple of years, perhaps catalyzed by the shock of Nokia’s roughly $8 billion acquisition of Navteq, Google decided it needed to “own” maps top to bottom. Since that time the company has been making a systematic effort to collect and improve the base data for this […]

Chat with SearchBot

At some point during the course of the past couple of years, perhaps catalyzed by the shock of Nokia’s roughly $8 billion acquisition of Navteq, Google decided it needed to “own” maps top to bottom. Since that time the company has been making a systematic effort to collect and improve the base data for this highly strategic product. That’s partly what Street View driving is about: getting roads and other data for Maps (and now Navigation) in addition to imagery and WiFi hotspot locations.

According to the Google LatLong blog the base maps data has been updated for 10 countries:

Today, we are excited to let you know that we have updated the base map data in all Google Maps products and services for ten countries: Australia, Austria, Belgium, Denmark, Liechtenstein, Netherlands, New Zealand, Norway, South Africa and Switzerland. This follows earlier improvements to our maps in the US and Canada, and will be rolling out over the course of the next day.

Google is also soliciting (and has been for some time) user input to improve the accuracy of the data, OpenStreetMap style.

After Nokia’s acquisition of Navteq Google stopped working with the company and began working with its rival TeleAtlas. However Google stopped working with TeleAtlas in the US in favor of its own data about a year ago. It continued working with the data provider outside the US. At the time the change happened it appeared that TeleAtlas would probably be replaced by Google’s own data, globally, at some point in the future. (Google works with a variety of data providers outside the US.)

It now appears that TeleAtlas is either gone or on the way out in Europe too. The TeleAtlas copyright line is playing peek-a-boo this morning. I’m seeing it on some maps and not others in Europe. For example it’s there in Denmark but not in The Netherlands:

Screen Shot 2010 11 10 At 5.20.43 AM

Screen Shot 2010 11 10 At 5.20.57 AM1

Screen Shot 2010 11 10 At 5.18.46 AM

Screen Shot 2010 11 10 At 5.20.08 AM

We’ll ask Google to comment and update this post with any information we receive.

Update: A Google spokesperson said the following to me in email when I asked about the status of the company’s relationship with TeleAtlas in Europe:

Tele Atlas continues to provide us with map data for many countries in Europe.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Get the must-read newsletter for search marketers.