Google Webmaster Tools Rebrands To Google Search Console

Barry Schwartz on
  • Categories: Channel: SEO, Google: Search Console, Google: SEO
  • Google announced they have renamed Google Webmaster Tools to Google Search Console.

    The ten year old name for the toolset designed for webmasters, publishers and business owners is changing to Google Search Console. Why? Google says because the tool is not just for webmasters, it is for hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers and yes, Webmasters – but webmasters are just one segment of its user base. To make it more inclusive and not to scare away non-webmasters, Google renamed the tool.

    Nothing else has changed with this name change, although Google is frequently adding new features to the tool.

    Here is the new logo for the tool:

    The URL is the same, but Google did add a short URL g.co/SearchConsole.

    Google’s Michael Fink, who is the product manager of Google Search Console said Google is “updated branding across the product over the coming weeks, so stay tuned.”


    About The Author

    Barry Schwartz
    Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.