Google’s Cutts: Got Bad Links To Your Site? Don’t Fret It, Disavow It!

Barry Schwartz on
  • Categories: Channel: SEO, Google: SEO, Link Building: General
  • Tags: , , , , ,
  • In a recent video answer from Google’s head of search spam, Matt Cutts, Matt said if you have bad links pointing to your site, don’t worry about it; all you need to do is disavow those links.

    Matt Cutts said, “just go ahead and disavow those links,” even if those linking to you do not remove the links. “At that point, you should be in good shape and I wouldn’t worry about it after that,” Google’s head of search spam said.

    Here is the video:

    Here is the transcript:

    Today’s question comes from Jay in Spain.

    Jay asks, “Recently I found two porn websites linking to my site. I disavow those links and wrote to the admins asking them to remove those links. But what can I do if someone – like my competition – is trying to harm me with bad backlinks?”

    So you’ve done exactly the right thing. You got in touch with the site owners and you said, “Look, please don’t link to me. I don’t want to have anything to do with your site.” And then if those folks aren’t receptive, then just go ahead and disavow those links.

    As long as you’ve taken those steps, you should be in good shape. But if there’s any site that you don’t want to be associated with that’s linking to you, and you want to say, “Hey, I got nothing to do with this site,” you can just do a disavow. And you can even do it at a domain level. So you could say, disavow domain:example.com and that will ignore all links from example.com.

    At that point, you should be in good shape and I wouldn’t worry about it after that.


    About The Author

    Barry Schwartz
    Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.