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Search Engine Land » Google » Google Analytics » Google’s Matt Cutts: User Redirection Based On Location Is Not Spam

Google’s Matt Cutts: User Redirection Based On Location Is Not Spam

Google’s head of search spam, Matt Cutts, posted a video yesterday clearly stating the geo-location or redirecting users based on their location is not spam. Google will not consider a site that uses geo-location techniques as spam. What Google does consider spam is when you redirect GoogleBot to a web page of content that users […]

Barry Schwartz on October 10, 2013 at 8:53 am

Matt CuttsGoogle’s head of search spam, Matt Cutts, posted a video yesterday clearly stating the geo-location or redirecting users based on their location is not spam. Google will not consider a site that uses geo-location techniques as spam.

What Google does consider spam is when you redirect GoogleBot to a web page of content that users cannot see. That is considered spam and a form of cloaking, according to Google’s guidelines. Google expects you treat GoogleBot as a user accessing your web site from the United States.

Here is the video from Matt:

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About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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