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Google’s Mobile-Friendly Update Is Rolling Out Right Now

Any impact may take roughly a week to appear.

Greg Sterling on April 21, 2015 at 10:36 am

Google confirmed in a blog post that the mobile-friendly algorithm update is rolling out now. The company also reaffirmed that this update doesn’t equally apply to all devices or results:

Affects only search rankings on mobile devices
Affects search results in all languages globally
Applies to individual pages, not entire websites

Google has put together another FAQs document for webmasters. The company says that webmasters or publishers won’t necessarily see an immediate impact and that it will “be a week or so before it makes its way to all pages in the index.”

Google recommends using its mobile-friendly URL testing tool to determine whether Google will regard your site/pages as ready. There are many more helpful links on in the FAQs.

Also see our previous articles and coverage:

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.