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Search Engine Land » Channel » SEO » Google’s Mobile-Friendly Update Is Rolling Out Right Now

Google’s Mobile-Friendly Update Is Rolling Out Right Now

The impact may take roughly a week to appear.

Greg Sterling on April 21, 2015 at 10:36 am

mobilegeddon-smartphone-ss-1920

Google confirmed in a blog post that the mobile-friendly algorithm update is rolling out now. The company also reaffirmed that this update doesn’t equally apply to all devices or results:

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

Google has put together another FAQs document for webmasters. The company says that webmasters or publishers won’t necessarily see an immediate impact and that it will “be a week or so before it makes its way to all pages in the index.”

Google recommends using its mobile-friendly URL testing tool to determine whether Google will regard your site/pages as ready. There are many more helpful links on in the FAQs.

Mobile friendly Google

Also see our previous articles and coverage:

  • Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update
  • The Advanced SEO’s Guide To Mobilegeddon
  • Mobilegeddon Day: 3 Ways To Take Mobile Friendliness To The Next Level
  • Google’s Mobile Friendly Update: Not A Disaster, But An Opportunity

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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