Google: Next Penguin Update Should Happen By End Of 2015

We are all expecting the next Penguin update to happen soon, but now we know it will most likely be released within the next two months.

Gary Illyes, a Google Webmaster Trends Analyst, has posted on Twitter that he expects the release to be within 2015. Since only November and December remain in 2015, we have to assume this release will happen within the next two months.

We can also expect the next release to be the real-time version. That means that the algorithm will update continuously in real time. There won’t be specific release dates for the Penguin updates after Penguin 4.0 (which is the upcoming release). Instead, as Google detects spammy links on a site, it may be impacted by Penguin. At the same time, when those spammy links are removed and Google’s indexer picks up on that, the sites will no longer be impacted by Penguin.

As news comes out on Google’s Penguin update, we will let you know.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.