Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » Commerce » Hitwise: “Facebook” Was 4 Of Top 10 Search Queries In 2011

Hitwise: “Facebook” Was 4 Of Top 10 Search Queries In 2011

Following the major engines themselves, Experian Hitwise announced the top search terms of 2011. The company looked at the top 1,000 search queries of 2011 and found that Facebook topped the list for the third year in a row. Overall Facebook had four of the top 10 search terms for 2011, the same as in […]

Greg Sterling on December 22, 2011 at 10:08 am

Following the major engines themselves, Experian Hitwise announced the top search terms of 2011. The company looked at the top 1,000 search queries of 2011 and found that Facebook topped the list for the third year in a row.

Overall Facebook had four of the top 10 search terms for 2011, the same as in 2010. However query volume for the collection of Facebook terms grew 33 percent vs. last year.

Top search queries of 2010 and 2011

What’s noteworthy is that all of the top 10 are navigational queries. Beyond the top 10, Hitwise said that “social networking-related terms dominated the results, accounting for 4.18 percent of the top 50 searches. This is an increase of 12 percent compared with 2010.”

According to Hitwise, the top 10 websites visited in the US were the following:

  1. Facebook
  2. Google
  3. Youtube
  4. Mail.yahoo.com
  5. Yahoo
  6. Bing
  7. Search.yahoo.com
  8. Gmail
  9. Mail.live.com
  10. MSN.com

The biggest “mover” among the top 10 queries and websites was Myspace, which exited in accordance with its precipitous decline in traffic. There’s more analysis of the year’s top search queries by category in the Hitwise blog post.

Curiously, Facebook doesn’t appear on any of the “top lists” issued by Google, Yahoo, Bing, Ask or AOL (see below). With Google’s list, at least, it’s based on “rising” queries rather than those most popular overall.

Related Entries

  • Google Zeitgeist 2011: Rebecca Black, Lego Alien & Steve Jobs
  • 2011 Yahoo! In Review: Top US Searches In 30 Categories
  • AOL In 2011: Charlie Sheen #Winning Over Other Celebrities
  • Searching For Answers On Ask.com In 2011
  • Bieber Tops Bing’s List Of Most Popular Searches In 2011

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    Webinar: Transform your content operations with DAM

    Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch

    We’ve crawled the web for 32 years: What’s changed?

    GA4 isn’t all it’s cracked up to be. What would it look like to switch?

    What to look for in a technical SEO audit

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

CommerceSEO

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.