Hitwise: Google Users Older, Bigger Spenders Than Yahoo’s
Hitwise performed an interesting demographic analysis last week, comparing the breakdown of Google and Yahoo search users. What it found was that Google users skew older than Yahoo search users, bucking some of the conventional wisdom in the market about the relative composition of their audiences. Google users are also more likely to be affluent […]
Greg Sterling on February 18, 2008 at 9:33 am | Reading time: 1 minute
Hitwise performed an interesting demographic analysis last week, comparing the breakdown of Google and Yahoo search users. What it found was that Google users skew older than Yahoo search users, bucking some of the conventional wisdom in the market about the relative composition of their audiences. Google users are also more likely to be affluent and have spent more online.
Source: Hitwise
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
Related stories
New on Search Engine Land
About the author
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.