Hitwise: Google Users Older, Bigger Spenders Than Yahoo’s
Hitwise performed an interesting demographic analysis last week, comparing the breakdown of Google and Yahoo search users. What it found was that Google users skew older than Yahoo search users, bucking some of the conventional wisdom in the market about the relative composition of their audiences. Google users are also more likely to be affluent […]
Hitwise performed an interesting demographic analysis last week, comparing the breakdown of Google and Yahoo search users. What it found was that Google users skew older than Yahoo search users, bucking some of the conventional wisdom in the market about the relative composition of their audiences. Google users are also more likely to be affluent and have spent more online.
Source: Hitwise
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
About the author
