Google Hotel Ads now showing nightly price trends

Google’s Hotel Ads are starting to show pricing trends on mobile.

Sergey Alakov spotted the update on Thursday.

The widget shows the best prices for a one-night stay. If no pricing is available, the bar will be white instead of blue.

Clicking on the price goes to a page of ads for “Best prices per night for a 1-night stay” with pricing from OTAs like Expedia, Booking and Orbitz.

The update appears to be rolling out for all Hotel Ads.

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Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.