Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.

How To Avoid Getting Your Search Rankings Trashed By Malware

Jonathan Hochman on September 4, 2009 at 5:25 pm

As if SEOs don’t have enough things to worry about already, add malware to the list. Why does malware matter to SEOs? If the site you are working on gets infected, its search traffic will plummet. Search engines attempt to remove infected pages from their search results, or they label them with an ominous warning, such as This site may damage your computer.

Back in 2008 Google reported that malware infected pages had increased to more than 1% of all search results. Google posted a malware statistics update last week. Malware infections have more than doubled since April 2009. Search results containing a url labeled as harmful have remained level in the range of 0.5% to 0.9%, an improvement. While the web as a whole has become more dangerous, Google’s been doing an even better job clearing their search results.

I know one reason why there’s been a dramatic rise in malware on the Web since April. A nasty malware attack has been targeting web developers to steal their passwords. Stolen passwords are used by the bad guys to automatically deploy iframe injection attacks to innocent web page.

If you access web sites via File Transfer Protocol (FTP) or Secure File Transfer Protocol (SFTP), this attack is targeting you. All you need to do is browse an infected page using an insecure browser. Badware will be deployed to your machine, and it will find the files used by FileZilla, or possibly other FTP programs to store passwords, and silently send those files back to a server in China. Then an automated bot attack will use FTP to edit your web pages, infecting them with malware. Then your sites will drop out of the search results. Can you image the uncomfortable conversations when all your sites get hacked at once and you have to admit responsibility?

What can be done to reduce this risk of search Armageddon?

Use a more secure browser such as Chrome or Firefox with the NoScript add on for routine browsing.
Don’t use any FTP program that stores passwords locally in plaintext, such as FileZilla. To date, Dreamweaver has not been reported to have been compromised. Dreamweaver encrypts passwords and stores them in the Windows registry.
Consider using a Mac or Linux instead of Windows. As the most popular operating system, Windows is the most popular target for attacks.
Make sure your machine and server are fully updated and patched. Turn off unnecessary services and software to reduce the attack surface.
Register your site with Google Webmaster Tools and Bing Webmaster Center. Check regularly to see if there are any malware reports (or other issues) with your sites.
If you suspect a malware infection, check Unmask Parasites,
View your site’s reputation at McAfee SiteAdvisor.
Reduce the number of people and computers that have access to your web server.
Keep a backup copy of your web pages. In case of infection, it’s a race to see if you can fix the site before search engines (and users) discover the problem and dump you.
Choose the hosting provider that has the quickest response time, not the cheapest price. If your site gets hacked, you may need their help to change all the passwords.

As the web becomes more dangerous, customers become more suspicious, reducing opportunities for everyone. Please do your part to make the web safer, and to reduce your risks.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Jonathan Hochman

Jonathan Hochman is the founder of Hochman Consultants and executive director of SEMNE. A Yale University graduate with two degrees in computer science, he has 25 years experience as a business development, marketing and technology consultant.