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How to implement an Account-Based Marketing strategy
Instead of focusing on single leads, more and more B2B companies are increasing their ROI by focusing on accounts.
Today’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to decide whether or not to make a purchase, based on self-guided research and selection.
Account-Based Marketing (ABM) is gaining traction as the viable complement to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business.
In this e-book, EverString takes you through:
- The foundation of Account-Based Marketing.
- Why ABM has become so popular.
- How to select your target accounts.
- How to build a data-backed ABM strategy.
Visit Digital Marketing Depot to download “The Demand Generation Marketer’s Guide To Account-Based Marketing Success.”