HubPages Acquires Squidoo: Content Migration To Begin Within A Few Weeks

Seth Godin, the founder and owner of Squidoo, announced the social content platform, has been acquired by HubPages. Squidoo was founded back in 2005, where users can create “lenses” of topics and content.

Back in 2007, we did a Q&A with the founder and then in 2011 Panda hit, which reportedly had an impact on sites like Squidoo.

The interesting part is that HubPages, which was also hit hard by the Panda update, acquired Squidoo. We interviewed HubPages CEO two years after Panda was released, his candid interview explained how the company weathered the storm.

Squidoo said they are “moving the best of its content to HubPages.” In a few weeks, all of the Squidoo traffic will be “automatically be redirected to the relevant pages on HubPages instead,” said Godin. Seth Godin added they have “been busy building transfer tools that will make it easy (and mostly automatic) for content to move from the Squidoo site to HubPages.”

It will be very interesting to watch to see how the traffic migration goes from Squidoo to HubPages over the next few months.

(Image by Steve Jurvetson. Used under Creative Commons license.)

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Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.