IAB: 2010 Online Advertising Worth $26 Billion, Search 46 Percent

The IAB released its full year 2010 online advertising report this morning. Paid search constituted the largest category share of the $26 billion online ad spend, at 46 percent: Search was down a point vs. 2009 in terms of overall share. However it grew 12 percent vs. last year in terms of dollar value. By […]

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The IAB released its full year 2010 online advertising report this morning. Paid search constituted the largest category share of the $26 billion online ad spend, at 46 percent:

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Search was down a point vs. 2009 in terms of overall share. However it grew 12 percent vs. last year in terms of dollar value. By comparison display advertising (a catch-all category that includes video, sponsorships and all types of graphical ads) saw 24 percent growth over 2009.

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This year also marks the first time that the IAB and its partner PriceWaterhouseCoopers are estimating mobile ad revenues. They put US mobile ad revenues at between $550–$650 million in 2010. This is quite a bit lower than several other estimates in the market.


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About the author

Greg Sterling
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Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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