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Video

Is YouTube serving up more pre-roll & mid-roll video ads?

SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video.

Amy Gesenhues on July 2, 2018 at 11:01 am
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SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week.

While logged into his Google account, Shure says, YouTube delivered six total ads during a 17-minute video from the Maschine Masters channel: two pre-roll ads (both of which were skippable), two ads that showed up one-third of the way through the video, and then two more ads that displayed two-thirds of the way through the video.

Here’s a video from Shure highlighting YouTube’s pre-roll ad notification, specifying two ads:

[Read the full article on Marketing Land.]


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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