Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video.

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week.
While logged into his Google account, Shure says, YouTube delivered six total ads during a 17-minute video from the Maschine Masters channel: two pre-roll ads (both of which were skippable), two ads that showed up one-third of the way through the video, and then two more ads that displayed two-thirds of the way through the video.
Here’s a video from Shure highlighting YouTube’s pre-roll ad notification, specifying two ads:
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