Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Google » Google Search Console » Starting July 1, all new sites will be indexed using Google’s mobile-first indexing

Starting July 1, all new sites will be indexed using Google’s mobile-first indexing

Google to default to mobile-first indexing for new sites. Be sure to build web sites that work well on mobile.

Barry Schwartz on May 28, 2019 at 7:00 am

Google has announced that all new websites “previously unknown to Google Search” will be indexed using mobile-first indexing starting on July 1. Older web sites that are still not being indexed using mobile-first indexing will not be switched yet to mobile-first indexing on July 1st but be moved when those web sites are ready to be moved to mobile-first indexing.

Google’s statement. Google wrote “mobile-first indexing will be enabled by default for all new, previously unknown to Google Search, websites starting July 1, 2019. It’s fantastic to see that new websites are now generally showing users – and search engines – the same content on both mobile and desktop devices.”

Only new sites. To be clear, only brand new sites Google is not yet aware of, will be indexed using mobile-first indexing by default. Other sites that have already moved over to mobile-first indexing will also continue to be indexed using mobile-first indexing. But older sites not yet migrated will continue to be indexed the old-fashion way, desktop-first indexing, until those sites are ready.

“For older websites, we’ll continue monitoring and evaluating pages for their readiness for mobile first indexing, and will notify them through Search Console once they’re seen as being ready,” the company said.

No notifications. Unlike old web sites that get notifications when they are moved over, Google won’t send notifications to new web sites because that will be the default state. “Since the default state for new websites will be mobile-first indexing, there’s no need to send a notification,” Google said.

What is mobile-first indexing? Mobile-first indexing is simply how Google crawls and indexes the web. Instead of looking at the desktop version of the page, Google looks at the mobile version of the page. In more simple terms, Google is crawling and indexing your web page based on how it renders on a mobile phone versus a desktop computer. Now over 50% of what Google indexes is indexed over mobile-first indexing.

Where can I learn more? We have many stories and articles about mobile-first indexing on this site. Here are some of the more important stories:

  • Google makes some clarifications related to mobile-first indexing
  • Google begins rolling out mobile-first indexing to more sites
  • FAQ: All about the Google mobile-first index
  • Google begins mobile-first indexing, using mobile content for all search rankings

You can also learn more from this Google help document and more articles on this site.

More advice. Google will typically notify you when your site has moved to mobile-first indexing within Google Search Console. So make sure to check your messages in the Google Search Console. Google will also label your site as last crawled by the Googlebot smartphone useragent in the URL inspection tool as another signal that your site has moved over.

Google says you should pay attention to your structured data and alt-text for images on mobile pages with this change.

Why we should care. If you launch a new website that doesn’t work well in mobile, then you may have issues with indexing and ranking in Google. Make sure to test your site and build them in a mobile-first manner. For more details see the Google blog post or our content above.


New on Search Engine Land

    More FAQ rich results being displayed in Google Search

    Webinar: Benchmark your social media performance for a competitive edge

    Google releases May 2022 broad core update

    Spotify, Meta update political ad offerings for 2022 election cycle

    Take web hosting to the (NVMe) extreme

About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Related Topics

GoogleGoogle Search ConsoleGoogle: SEOMobileSEO

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

The SMX Conference logo.

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

The MarTech Conference logo.

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Benchmark Your Social Media Performance For a Competitive Edge

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

The State of Influencer Pricing

How to Measure Influencer Performance

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.