Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » SEO » “Knowledge” Replaces “Search” For Google

“Knowledge” Replaces “Search” For Google

Google’s no longer in the “search” business — it’s now in the “knowledge” business. OK, not exactly. TechCrunch points to a April 11, 2011 SEC filing that discloses a job-title change for Alan Eustace, Google’s Senior Vice President, Engineering & Research. He has become Google’s Senior Vice President, Knowledge. It was widely believed that Eustace was […]

Greg Sterling on May 3, 2011 at 8:49 pm

Google’s no longer in the “search” business — it’s now in the “knowledge” business. OK, not exactly.

TechCrunch points to a April 11, 2011 SEC filing that discloses a job-title change for Alan Eustace, Google’s Senior Vice President, Engineering & Research. He has become Google’s Senior Vice President, Knowledge.

It was widely believed that Eustace was promoted to “SVP of Search,” with the product-centric reorg that recently happened:

  • SVP of Search — Alan Eustace
  • SVP of Advertising — Susan Wojcicki
  • SVP of Mobile/Android — Andy Rubin
  • SVP of YouTube — Salar Kamangar
  • SVP of Social — Vic Gundotra
  • SVP of Chrome — Sundar Pinchai
  • SVP of Local & Commerce — Jeff Huber

There are apparently a number of related shifts and reporting changes that occurred along with the substitution of “knowledge” for “search.”

Eustace is still effectively in charge of search. Reporting to him are Amit Singhal, apparently now in charge of search quality, and former lead search engineer Udi Manber, now in charge of cultivating products that are adjacent to core search and that help develop and improve the quality of content — and knowledge — available through Google.

TechCrunch cites sources who say that Larry Page’s emerging vision goes beyond the organization of information to “understanding and facilitating the creation of knowledge.”

An interesting question here is whether this change in Eustace’s title is merely symbolic or reflective of something more substantive and momentous for Google. No doubt all will be revealed in time.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    What are your secrets to overcoming marketing challenges? Take our survey

    10 reasons to join us at SMX Advanced online this June

    How to ensure influencers help your SEO campaigns

    Webinar: Dominate your competition with Google auction insights and search intelligence

    Vimeo adds structured data to all public videos to improve Google Search visibility

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

GoogleSearch QualitySEO

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets

Thinking Bigger About Marketing Budgets

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.