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Learn the basics of programmatic advertising

So, what is programmatic advertising?

Digital Marketing Depot on May 18, 2017 at 6:49 pm

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value.

Get the basics of using programmatic advertising in this guide from Oracle:

learn what programmatic means for marketers and ad agencies.
deliver advertising that enhances the customer experience.
learn all the terms you need to know in our handy glossary.

Visit Digital Marketing Depot to download “The Programmatic Guide for Modern Marketers, Publishers, and Media Planners.”

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Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.