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Accelerated Mobile Pages


  • Latest

Google: Page experience signals for ranking apply only to mobile

A new FAQ page answers questions about ranking, various site architectures, AMP and...

George Nguyen | Dec 2, 2020 at 6:19 pm ET

Saying adieu to AMP: You might be giving up rankings — and revenue

In one study travel marketers saw a 29% bump in mobile revenue with AMP....

Greg Sterling | Jul 27, 2020 at 9:10 am ET

Top SEOs on Google’s Page Experience update and what you need to know

SEOs discuss the new page experience signals and AMP's fate when it's no longer required for Top...

George Nguyen | Jun 16, 2020 at 8:30 am ET

 

Low mobile page speed scores may be killing your traffic

If your score is low, there are a few things you can do without having to redesign your...

Chris Gregory | Jul 26, 2019 at 2:40 pm ET

How to get brand URLs in Google AMP cache by extending TLS for Web Package

Google has successfully rushed a solution with an implementation scheme that will display your brand URLs in your page’s Google AMP cache...

Detlef Johnson | Apr 25, 2019 at 12:48 pm ET

AMP WordPress plugin now supports Stories

Latest update lets publishers create Stories without HTML, CSS or JavaScript...

George Nguyen | Apr 18, 2019 at 2:31 pm ET

Some cheers, a few sneers for Google’s URL solution for AMP

Solution addresses one of the most prominent AMP criticisms, but its implementation doesn’t come without controversy....

George Nguyen | Apr 18, 2019 at 10:00 am ET

Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages

Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process....

Greg Sterling | Apr 16, 2019 at 8:45 pm ET

AMP user experience updates include video, lists, more

The Accelerated Mobile Projects has rolled out a number of new capabilities so far this...

Chris Sherman | Mar 1, 2019 at 9:54 am ET

5 SEO trends that will matter most in 2019

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action...

Sponsored Content: SEO PowerSuite | Nov 13, 2018 at 7:30 am ET

Ask the #SMXperts: Going All-In On AMP

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions...

Debra Mastaler | May 25, 2018 at 4:50 pm ET

Parallel tracking offers a page-speed improvement for AdWords advertisers

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it's required, especially if you're working with mobile...

Frederick Vallaeys | May 18, 2018 at 12:03 pm ET

New AMP features announced for geotargeting content, as well as some GDPR support

The Accelerated Mobile Pages project released a new "amp-geo" component and full support for the "amp-consent" component which may help some...

Michelle Robbins | May 8, 2018 at 9:30 am ET

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast...

Ginny Marvin | Mar 7, 2018 at 10:48 am ET

Making your first AMP Story: Google’s answer to Snapchat and Instagram

With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own AMP Story and get in front of the latest...

Paul Shapiro | Feb 21, 2018 at 3:39 pm ET
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