All Things SEO Column
Technical SEO in the wild: Real-world issues and fixes
A website has a lot of moving parts that affect one another and sometimes a tiny little change can cause a huge...
Analyze data distribution more accurately with time series
Using a time series layer to histograms and box and whisker plot visualizations can add true diagnostic value. This is part three of a...
6 ways to boost organic video results
The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand and outrank your...
A closer look at Bing’s box and whisker plots to analyze CPC data
The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is...
Bing histograms reveal better business intelligence metrics with data distribution
Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series...
Search engines still dominate over social media, even for millennials
New research suggests when information gathering really matters, users turn to search...
Recovering SEO traffic and rankings after a website redesign
After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and domain issues) that can be fixed...
Solving complex SEO problems require a new ‘discovery’ approach
The SMX presentation with Hannah Thorpe and Arsen Rabinovitch reviewed Google's latest updates along with diagnostics and tools to get your site...
Could Google Alerts spam hurt your SEO?
Although a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support...
How to use Chrome User Experience Report to improve your site’s performance
An update to PageSpeed Insights from "lab data" to "field data" has the potential to significantly influence how Google handles your search...
Verdict is in for CEO involved in forging court order over reputation attack
This case highlights the lack of protection and justice available for online defamation victims from Google and other tech...
Why the SaaS model is right for programmatic
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies...
Bing crawling, indexing and rendering: A step-by-step on how it works
Crawlers are technical but understandable thanks to Microsoft's Senior Program Manager Frédéric Dubut's presentation at SMX...
The revamping of AMP: Renew your commitment to mobile
Regardless of niche, it's time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take....
SEO for holiday shoppers
Here are a few tips to add to your SEO strategy to generate short-term wins during this holiday...
Bing’s ‘Quest for Intelligent Search’ at SMX East
Search has come a long way and, in a keynote talk Wednesday, Christi Olson and Frederic Dubut painted a picture of what the future might hold....
5 ways ignoring SEO could affect your bottom line
It may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the...
Why Google Cache lies to you and what to do about it (if anything)
You shouldn't panic if you see weirdness in the Google Cache. Still, it's worth investigating in case an odd display is a sign of a bigger...
Voice search isn’t the next big disruptor, conversational AI is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the...
The future of negative SEO, Part 6
Now that you know how to identify, prevent, stop and recover from a Negative SEO attack, here's a look toward possible future threats you should...