All Things SEO Column
Soapbox: Brand authority is the most underrated marketing goal
A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them...
How to use machine learning (if you can’t code) to help your keyword research
Here's an easy way to categorize 100k keywords in less than a few hours of actual working...
How SEOs can grow their talent, influence and impact
SEOs who adopt the growth mindset will be able to provide integrated services that span across paid search, mobile, content, social, display and...
What happens if you stop doing SEO?
The ugly truth is that it’s hard to reverse momentum once a website starts going in the wrong...
E-commerce category pages outperform product detail pages in SERPs
New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and...
Build SEO seasonality projections with Google Trends in Python
Here's how you can use Python and some very basic Excel functions to build your SEO traffic...
Soapbox: SEO community must temper responses when idea-sharing to avoid shaming
If our focus is to gaslight others in the cause of righteousness, then we're on a path to the dark side. There is a difference between truth and...
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data
This is the first of a two-part series about how to scale your analyses to larger datasets from your server...
Learn how to chart and track Google Trends in Data Studio using Python
By using the codes in this article, you can connect Google Spreadsheets and Jupyter Notebook to import data into Google Data Studio and easily...
Analyzing search results reveals a lot about Google’s view of useful content
Understanding what Google chooses to present can help in assessing the types of searcher intent you can address with your...
Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings
By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find...
Pro Tip: Here’s why content audits are so important
Content management is never a one-and-done process so a revitalization plan is simply good SEO...
What’s happening with featured snippets?
Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger's Mordy Oberstein breaks down...
How BERT is helping SEO agencies focus on collaboration strategies
BERT is pushing agencies to assess how content creators and SEOs collaborate to address users’ intent and provide the best results for...
How to optimize your website’s crawl budget
The best approach to optimize the crawl budget is to start with improving overall site speed and simplifying site structure to help both users...
Systematically upgrade your existing content: Here’s how (and when) to do it
Leverage your current SEO after an analytics review to see what types of search queries generate impressions and...
Get ready for an even stronger Google in 2020
Brands need to monitor and respond to reviews to improve their online experience because customers will vote with their search...
Google desktop favicon search results study
With this latest update, Google has made identification of ads less accurate so people think more results are ads when they're...
Case study: The true value of informational content for e-commerce SEO
Data suggests that informational content pages do indeed help rank better for search queries with commercial...