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All Things SEO Column


  • Latest

How to earn your place in Google’s index in 2020

The four distinct types of indexing problems and how to identify...

Bartosz Góralewicz | Sep 14, 2020 at 2:22 pm ET

SEO horror stories: Here’s what not to do

These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization....

Kaspar Szymanski | Aug 24, 2020 at 11:40 am ET

How search data can inform larger online business decisions

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it's your job to disperse this...

Sebastian Compagnucci | Aug 5, 2020 at 8:00 am ET

 

How SEOs can create a free server log dashboard to better understand incoming traffic to your website

This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free...

Jean-Christophe Chouinard | Aug 3, 2020 at 8:00 am ET

Why SEOs should care about brand

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole...

Robin Lord | Jul 31, 2020 at 9:00 am ET

Feedback optimization: A user-first approach to SEO

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance...

Abby Reimer | Jul 30, 2020 at 8:55 am ET

Search competition: Who are you really competing with?

Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search...

Andrew Dennis | Jul 29, 2020 at 10:40 am ET

Why SEOs are going to miss the Structured Data Testing Tool

Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this...

Izzi Smith | Jul 23, 2020 at 8:15 am ET

Does Google respect the URL parameters tool?

E-commerce sites should not make assumptions about Google’s crawling parameter - check the log files to confirm...

Chris Long | Jul 17, 2020 at 8:00 am ET

Back to basics: How to manage your brand through a crisis

Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with...

Ashley Segura | Jul 16, 2020 at 8:00 am ET

Why audience context matters

Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that...

Ryan Brock | Jul 15, 2020 at 1:15 pm ET

Search engines penalize websites – but why?

Penalties must be seen for what they truly are: stopgap...

Kaspar Szymanski | Jul 15, 2020 at 8:00 am ET

How to evaluate content quality with BERT

Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content...

Hamlet Batista | Jul 8, 2020 at 10:11 am ET

Is it time for Google Scotland?

Google has search results specific to 179 countries but some improvements are needed to be regionally relevant....

Richard Falconer | Jul 7, 2020 at 3:09 pm ET

4 elements every content medium needs to have

Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the...

Ashley Segura | Jun 29, 2020 at 8:00 am ET

Pro Tip: Table of contents can provide additional link options in organic search

By implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user...

Bryan Cush | Jun 25, 2020 at 3:33 pm ET

How to improve efficiency between SEO and IT teams

Learning the language of IT will help find an SEO champion, while SEO can spotlight the value of an IT department by quantitatively showing how...

Chris Gregory | Jun 25, 2020 at 8:00 am ET

Is top of the funnel content under attack? How the SERP is set to change

Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released...

Mordy Oberstein | Jun 23, 2020 at 12:01 pm ET

The Ultimate Google Disavow Guide

Here's a blueprint for anyone considering using the Disavow Tool in order to improve their website...

Kaspar Szymanski | May 28, 2020 at 10:59 am ET

Blogging for Shopify: A unique SEO approach

Shopify stores may need to create blog content to rank for keywords that seem strictly...

Chris Long | May 26, 2020 at 11:05 am ET
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