All Things SEO Column
Aligning content and SEO for search success
Here are some best practices to get content and SEO teams working together throughout the creation process to ensure your pages are well-suited...
Ready, Set, Go! Googlebot Race
The test demonstrated Googlebot ignores rel=next and rel=prev tags; but it is worth taking a closer look at pages containing infinite scroll in...
There’s no shortcut to authority: Why you need to take E-A-T seriously
Following expertise, authoritativeness and trustworthiness guidelines should be a part of every SEO strategy no matter your...
What killing rel=prev/next means for SEO
Make sure it's clear to Google which page is your Page One – and don't sweat the legacy...
The anatomy of an SEO robocall scheme
With a lot of believable lies behind multiple companies, it becomes clear why it's so difficult to hold these businesses accountable. Here's a...
How to conduct a content migration audit
Here's how to determine exactly what content needs to be migrated and what can be safely retired with little to no...
5 additional data blending examples for smarter SEO insights
Once you preprocess columns to consistent formatting, additional data blending options include prioritizing pages with search clicks, mining...
SMX Overtime: 3 tips to maximizing visual search potential
Digital agency CEO and author Kristopher Jones offers tips on making budget-friendly video and why formatting images correctly matter for page...
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO
SEO expert Eric Enge explains that displaying information on responsive sites is not enough in for mobile strategy. Here's what you need to...
Google’s March 2019 core quality update: Stories of recovery
Here's an early look at a nutrition, small e-commerce and larger informational site after the March update. Each made changes based on clues...
Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice...
SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of...
Back to Basics: App optimization and Firebase indexation
With the vast number of apps available, your marketing strategy needs to focus on optimizing so consumers can find your...
SMX Overtime: What really matters for SEO success
SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad...
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter...
Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile
Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing...
Why DuckDuckGo matters
The growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting...
The Kondo Method for SEO
There are ways to leverage KonMari's basic principles to improve SEO. But more importantly, what can she use to improve her own website's...
Stop the silo madness! Effective site architecture for SEO and findability
Content silos negatively affect both the browsing and searching experience which often results in lost...
Content structure and structured data: Will they impact featured snippets?
In a recent Webmaster Hangout, Google’s John Mueller said there is no particular markup that he is aware of used to generate Featured...