Alphabet
Alphabet is a new company being created by the founders of Google that will take over everything currently run by Google. Call it a conglomerate or holding company, Alphabet will become the new parent of Google and for other companies like Nest that are currently owned by Google.
The idea seems to be to allow Google to remain focused on things related to its mission while Alphabet can expand into new areas without the burden of explaining how everything supposedly fits into Google.
There’s no set date on when Alphabet takes over, but that’s likely to happen in late 2015. Google will remain the owner of divisions like search, Android, apps and YouTube.
For more about Alphabet, see our background story on Marketing Land,
Meet Alphabet. Also see other stories in Marketing Land’s Alphabet category.
Below, Alphabet-related stories on Search Engine Land that have a particular search focus to them.
Now, more than 50% of Google searches end without a click to other content, study finds
Zero-click searches hit an all-time high in...
49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to...
Former Google CEO Eric Schmidt to leave Alphabet board of directors
He will remain with the compain the very limited role of 'technical...
Google marks 14 years as a public company
Today the search giant ranks as the world's third most valuable...
Google involved in Supreme Court case that may change class-action damages awards
The question before the court involves 'cy-près' and whether it was OK for plaintiffs' attorneys to allocate settlement money to their own law...
Google posts $31.1B in total revenue, beats top- and bottom-line expectations
The company reported nearly $27 billion in ad...
In big win, Apple hires Google AI chief John Giannandrea away from Google
Apple must succeed in AI if it is to remain competitive with rivals....
India’s competition regulator fines Google $21.1 million for ‘search bias’ in travel results
However, the OneBox and other search practices were cleared by the Committee....
It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem
Google and Amazon both announce new device partnerships; the Google Assistant will be on new "smart display" devices, more TVs, speakers and in...
Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24%
Google paid clicks were up 55 percent, but CPCs were off 18 percent....
Investors anxious about Google traffic acquisition costs, which regulation could further increase
Mobile fees and new regulatory moves could bump Google's revenue costs....
Danny Sullivan joins Google, leaves advisor role at Third Door Media
Search industry veteran journalist begins new role at Alphabet's core business division on October...
Irony Alert: Could Alphabet’s Hidden Link To Hooli Get It Banned In Google?
If you know where to look or click, there's a hidden link from Alphabet to Hooli, the fictional tech company in HBO's Silicon Valley comedy. But...
Is Bing Trolling Google & Alphabet With ABC.WTF Redirect?
Google's name change/reorganization prompts a witty response from Redmond....
Sundar Pichai Appointed Google CEO As Google Becomes Division Of Alphabet Inc.
In a totally unexpected development this afternoon, Google announced that it had formed a new holding company, Alphabet, Inc., and that Google...