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Alphabet


Alphabet

Alphabet is a new company being created by the founders of Google that will take over everything currently run by Google. Call it a conglomerate or holding company, Alphabet will become the new parent of Google and for other companies like Nest that are currently owned by Google.

The idea seems to be to allow Google to remain focused on things related to its mission while Alphabet can expand into new areas without the burden of explaining how everything supposedly fits into Google.

There’s no set date on when Alphabet takes over, but that’s likely to happen in late 2015. Google will remain the owner of divisions like search, Android, apps and YouTube.

For more about Alphabet, see our background story on Marketing Land,
Meet Alphabet. Also see other stories in Marketing Land’s Alphabet category.

Below, Alphabet-related stories on Search Engine Land that have a particular search focus to them.

  • Latest

Google co-founders step down, Sundar Pichai to lead both Google and Alphabet

Page and Brin will remain as board members....

Greg Sterling | Dec 3, 2019 at 5:38 pm ET

Google’s Q3 ad revenue growth propelled by mobile search, YouTube

Ad revenues were $33.9 billion in the third quarter of 2019....

Ginny Marvin | Oct 29, 2019 at 10:29 am ET

Now, more than 50% of Google searches end without a click to other content, study finds

Zero-click searches hit an all-time high in...

George Nguyen | Aug 14, 2019 at 11:41 am ET

 

49% of all Google searches are no-click, study finds

However, organic search clicks outnumber paid nearly 12 to...

George Nguyen | Jun 19, 2019 at 1:11 pm ET

Former Google CEO Eric Schmidt to leave Alphabet board of directors

He will remain with the compain the very limited role of 'technical...

Greg Sterling | Apr 30, 2019 at 6:41 pm ET

Google marks 14 years as a public company

Today the search giant ranks as the world's third most valuable...

Chris Sherman | Aug 20, 2018 at 6:00 pm ET

Google involved in Supreme Court case that may change class-action damages awards

The question before the court involves 'cy-près' and whether it was OK for plaintiffs' attorneys to allocate settlement money to their own law...

Greg Sterling | May 1, 2018 at 9:13 am ET

Google posts $31.1B in total revenue, beats top- and bottom-line expectations

The company reported nearly $27 billion in ad...

Greg Sterling | Apr 24, 2018 at 11:36 am ET

In big win, Apple hires Google AI chief John Giannandrea away from Google

Apple must succeed in AI if it is to remain competitive with rivals....

Greg Sterling | Apr 4, 2018 at 11:21 am ET

India’s competition regulator fines Google $21.1 million for ‘search bias’ in travel results

However, the OneBox and other search practices were cleared by the Committee....

Greg Sterling | Feb 8, 2018 at 5:38 pm ET

It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem

Google and Amazon both announce new device partnerships; the Google Assistant will be on new "smart display" devices, more TVs, speakers and in...

Greg Sterling | Jan 8, 2018 at 8:00 pm ET

Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24%

Google paid clicks were up 55 percent, but CPCs were off 18 percent....

Greg Sterling | Oct 26, 2017 at 4:32 pm ET

Investors anxious about Google traffic acquisition costs, which regulation could further increase

Mobile fees and new regulatory moves could bump Google's revenue costs....

Greg Sterling | Oct 11, 2017 at 9:14 am ET

Danny Sullivan joins Google, leaves advisor role at Third Door Media

Search industry veteran journalist begins new role at Alphabet's core business division on October...

Michelle Robbins | Oct 6, 2017 at 1:01 pm ET

Irony Alert: Could Alphabet’s Hidden Link To Hooli Get It Banned In Google?

If you know where to look or click, there's a hidden link from Alphabet to Hooli, the fictional tech company in HBO's Silicon Valley comedy. But...

Danny Sullivan | Aug 10, 2015 at 9:46 pm ET

Is Bing Trolling Google & Alphabet With ABC.WTF Redirect?

Google's name change/reorganization prompts a witty response from Redmond....

Martin Beck | Aug 10, 2015 at 7:51 pm ET

Sundar Pichai Appointed Google CEO As Google Becomes Division Of Alphabet Inc.

In a totally unexpected development this afternoon, Google announced that it had formed a new holding company, Alphabet, Inc., and that Google...

Greg Sterling | Aug 10, 2015 at 5:50 pm ET
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