SEOs experiencing delays in data on Search Console performance reports
If you're missing data, make sure to inform your clients and update your reporting to reflect the glitch.
Amazon Advertising
Our Amazon advertising section provides news, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on Amazon advertising tactics and strategies to help you implement successful campaigns.
How to test your content site strategy for continued improvement
Forecasting, documenting and analyzing your content initiatives can help grow your brand’s visibility and your skills as an SEO.
New technology from Apple & others help me plug in; Wednesday’s daily brief
Plus more on Google search-related changes that you may have missed.
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control RSAs?
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in SERPs
Four tools to check for title changes in the SERPs
These tools let you see whether Google changed your title, the date it changed and what it was changed to.
Title changes in Google Search causing distress; Wednesday’s daily brief
Also Google Shopping bug and Google Ads campaign set up screen.
Google Shopping issues in the UK lead to sharp KPI declines
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.
Three PPC targeting tactics that power every stage of the funnel
"You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels."
How to maintain organic performance when merging multiple websites
Migrations and mergers can be unpredictable. Here's how to identify and prioritize your most valuable pages for your new site.
If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief
Plus, trying to get shadow banned on Insta for science
Do you follow the Google guidelines?; Wednesday’s daily brief
Also, Target impression share in Microsoft Advertising grows.
How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.
Google publishes timelines for Privacy Sandbox proposals
APIs for each use case are projected to be available for adoption in Q4 2022.
Yet another automation feature rolling out in Google Ads; Friday’s daily brief
Plus, a deep-dive into FLoC cohorts and opportunities for advertisers.
The Search Engine Land mentorships have been announced; Monday’s daily brief
Plus, on the hunt for something new in 2021? New job opps in search
Are all the Google algorithm updates too much to handle?; Wednesday’s daily brief
Also, Google talks about search rankings and spam prevention.
Google adjusts the timeline for third-party cookie deprecation; Friday’s daily brief
Plus, why thinking like a group isn’t so bad after all
Can the industry’s biggest players win over privacy enthusiasts?; Thursday’s daily brief
Plus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions
User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.